Objectives & Target-Groups

To reach its main goal, the following specific objectives and target groups were defined:


Raise awareness to the potential of an aged workforce

Support policy makers in the creation of a common framework to unveil it through education and training activities that catalyse smart and inclusive growth


Improve age management strategies in SMEs from the metal and textile sector

Reinforcing the capacity of employers, managers and HR professionals to better use the potential of their age and multi-generational workforce, to retain talented seniors and to plan gradually retirement processes


Make a lifelong learning a reality to senior workers

Involving them in flexible and adjusted learning opportunities which support their career management skills, enhance their key competences (including digital and mentoring skills), encourage collaborations with younger workers and increase their motivation and satisfaction


Increase the availability of innovative and tested tools for fostering the creation of age-friendly workplaces

Unleashing the potential of an aged and multi-generational workforce, which can be used by employers, employees and professional guidance providers and trainers


Increase opportunities for professional development and strengthen the cooperation and networking

Between participating organisations and individuals in an international context where best practices are exchanged.

Direct target groups (primary target group):

  • SME business owners/general managers/Human Resources managers
  • SME senior employees
  • Trainers, consultants and guidance professionals
  • Experts and policy makers
  • Partners organizations and staff

Indirect target group (secondary target group):

  • Guidance and training providers (and their professionals) which will incorporate the elaborated project products into their offer
  • Companies and their HR departments
  • Public and private labour actors/employers and employees’ associations
  • Opinion and policy makers